Softlogic Life honoured with ...

Sri Lanka’s fastest growing life insurer Softlogic Life was recently honoured for its creative and clutter-breaking marketing campaigns at the renowned Dragons of Asia Awards 2022.

The awards ceremony, held in Malaysia recently, bestowed Sri Lanka’s leading life insurance company with three prestigious accolades – Gold, Silver and Blue Dragon Trophies – for embracing creativity and disruptive innovation, spearheading the local industry through inciting and groundbreaking communications efforts.

Softlogic Life was awarded the Gold Dragon for its ‘Live Life, Love Life Everyday’ campaign, which captured the hearts of Sri Lankans nationwide. By collaborating with five key members of the Sri Lanka Cricket Team, the company delivered a message of positivity, hope and resilience through a grand, captivating and cinematic film curated to inspire whole of Sri Lanka to Live Life Love Life everyday no matter how hard the situation is.

Furthermore, Softlogic Life also secured the Silver Dragon and Blue Dragon (Best Campaign in the Country) for its stellar attempt to make quality education more accessible via the groundbreaking ‘Guru Gedara’ Radio School initiative. The company strategically partnered with the popular radio channel Sitha FM to better support GCE A/L students, who otherwise had limited or no access to remote learning tools or opportunities, especially amidst recurring COVID lockdowns last year. Education has always been a key CSR focus for Softlogic Life and many children from underprivileged communities were able to continue their vital education in subjects ranging from Biology, Sinhala, Chemistry, Accounting, Media and Communications and Logic.

“I am truly happy that one of our campaigns has been celebrated as Sri Lanka’s best marketing campaign at Dragons of Asia Awards 2022. This feat feels even more special as we have won several awards across different categories. All the winning works are great examples of purposepowered creativity that actually disrupted the local industry that have been brought about by the determined efforts of our marketing team,” said Softlogic Life Insurance PLC Chairman Ashok Pathirage.