‘ THE NEW LOCAL’ AT MBFW SRI LANKA

The Mercedes-benz Fashion Week Sri Lanka 2021 will be held on the 10th,11th and 12th December at Colombo Innovation Tower. It will be Live streaming on www. mbfwsrilanka.com. Mercedes-benz Fashion Week, or MBFWSL, becomes the first to take on AOD’S ‘The New Local’ vision this December, as the global fashion event returns to the island powered by Dimo. MBFWSL 2021 aims to take Sri Lanka’s new design propositions to the view of the international fashion industry. For several years, MBFWSL has remained an annual event that takes Sri Lankan fashion beyond borders.

Known for establishing bridges between local fashion talent and global platforms, MBFWSL has been a powerful starting point for many young designers including names like Amesh Wijesekara currently gaining international popularity. MBFWSL will be shifting its focus to this kind of young talent this year, embracing their promise, hope and drive to boldly pursue big opportunities in a new postpandemic world. “Entrepreneurship has always been a big part of MBFWSL but, this year it becomes a major focus embracing the amazing talent that Sri Lanka has to offer. We’re very excited to present ‘The New Local’ vision through this global event, and use this powerful platform to demonstrate Sri Lanka’s new approach to its exports,” said AOD Chairperson Linda Speldewinde who introduced the 2021 edition of the event to the public.

“Entrepreneurship has always been a big part of MBFWSL but, this year it becomes a major focus embracing the amazing talent that Sri Lanka has to offer. We’re very excited to present ‘The New Local’ vision through this global event, and use this powerful platform to demonstrate Sri Lanka’s new approach to its exports”

She mentioned how MBFWSL ties into a larger vision which identifies the significance of rethinking Sri Lanka’s export strategy to add more creative value to major exports and adapting to new markets with very new needs. “We’re thinking about what new wearable markets need, how the fashion industry is responding and the new commitments we all have to make the world more sustainable. MBFWSL is where the world will see how young Sri Lankan fashion entrepreneurs and designers are ticking all the boxes, and have access to a sustainable, state-of-theart apparel industry. We’re ready to refresh Sri Lanka’s biggest export in the global fashion eye with this event and its commercial impact,” she added.